Privacy Policy
Effective Date: August 23, 2026
Last Updated: August 23, 2026
Backup Ready (“Backup Ready,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, submit a request, communicate with us, or use our referral and informational services.
Backup Ready helps homeowners understand home backup power options and may connect homeowners with independent local professionals who provide products or services related to home backup power.
Backup Ready may receive compensation from local professionals for referrals or leads.
By using our website or submitting information through our website, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
We may collect personal information that you provide directly to us, including:
First and last name
Email address
Phone number
ZIP code
Type of backup power solution you are interested in
Your anticipated timing for making a decision
Information you voluntarily provide when communicating with us
We may also automatically collect certain information when you visit our website, including:
IP address
Browser and device information
Pages viewed
Referring website or source
Date and time of website activity
General website usage and analytics information
Cookie and similar technology information
We do not intend to collect Social Security numbers, financial account credentials, government identification numbers, health information, precise geolocation information, biometric information, or other sensitive personal information through our standard lead form.
2. How We Use Personal Information
We may use personal information to:
Respond to your request for information
Help identify home backup power options that may be relevant to you
Connect you with independent local professionals
Determine the appropriate geographic area for your request
Communicate with you regarding your backup power inquiry
Allow a referred local professional to contact you regarding your inquiry
Operate, maintain, and improve our website and services
Measure website traffic and performance
Maintain records of inquiries and referrals
Detect or prevent fraud, misuse, or security problems
Comply with applicable legal and regulatory requirements
We may contact you by email, telephone, or text message regarding a request you submitted, subject to applicable law.
If we or a participating professional intend to use automated calls, automated text messages, or other marketing communications requiring additional consent, any legally required consent must be obtained separately.
3. Paid Referrals and Disclosure to Local Professionals
Backup Ready operates an informational and referral service.
When you request information or submit a lead form, we may provide your information to one or more independent local professionals who may be able to assist you with battery backup systems, standby generators, combined backup systems, electrical services, or related home backup power needs.
Information provided to a local professional may include:
Your name
Email address
Phone number
ZIP code
Backup power interests
Anticipated timing
Other information you voluntarily provide concerning your request
Backup Ready may receive monetary compensation or other value from local professionals in connection with leads or referrals.
Because of this compensation, disclosure of personal information to a local professional may be considered a “sale,” “sharing,” or similar regulated transfer of personal information under certain state privacy laws, depending on the applicable law and the circumstances of the referral.
Backup Ready does not represent that every disclosure constitutes a legal “sale.” Some privacy laws exclude certain disclosures that a consumer intentionally directs or requests in order to receive a product or service.
4. Your Right to Opt Out of Certain Paid Transfers
Where applicable law gives you the right to opt out of the sale, sharing, or certain other transfers of personal information, you may exercise that right.
You may submit an opt-out request by emailing:
Use the subject line:
Do Not Sell or Share My Personal Information
Please include your name and the email address or phone number associated with your request so we can reasonably identify your information.
Once we receive and verify an applicable opt-out request, we will process it in accordance with applicable law.
Opting out of the disclosure of your information to local professionals may prevent Backup Ready from completing a requested referral or connecting you with an installer.
Where required by applicable law, Backup Ready may provide additional methods for exercising opt-out rights, including a website privacy-choice mechanism or “Do Not Sell or Share My Personal Information” link.
5. Categories of Third Parties With Whom We May Disclose Information
We may disclose personal information to:
Local Professionals and Installers
Independent contractors, electricians, generator installers, battery installers, energy professionals, or other service providers that may be able to respond to your request.
Website and Technology Providers
Companies that assist us with website hosting, website forms, email, data storage, analytics, security, communications, and other technology services.
Professional Advisors
Attorneys, accountants, consultants, insurers, or other professional advisors when reasonably necessary.
Government or Legal Authorities
We may disclose information when required by law, court order, subpoena, governmental request, or other legal process, or when reasonably necessary to protect our rights, property, users, or others.
Business Transactions
Information may be transferred as part of a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, subject to applicable law.
6. Independent Local Professionals
Independent local professionals receiving referrals from Backup Ready are independent businesses.
They are not employees, agents, franchisees, or representatives of Backup Ready unless expressly stated otherwise.
After information is provided to an independent local professional, that professional may process your information under its own privacy practices.
Backup Ready encourages you to review the privacy policy of any professional with whom you choose to do business.
7. Cookies and Website Analytics
Our website may use cookies, analytics technologies, pixels, and similar technologies to:
Operate the website
Remember website preferences
Understand how visitors use the website
Measure website performance
Detect errors or security issues
Improve our services
Our website platform and third-party technology providers may also collect information in accordance with their own privacy policies.
You may be able to control certain cookies through your browser settings or cookie controls made available on the website.
Where required by applicable law, we will provide additional choices concerning nonessential cookies or tracking technologies.
8. Data Retention
We retain personal information for as long as reasonably necessary to:
Respond to inquiries
Facilitate requested referrals
Maintain business and referral records
Resolve disputes
Prevent fraud or misuse
Enforce our agreements
Meet legal, tax, accounting, or regulatory obligations
We may delete or anonymize information when it is no longer reasonably necessary for these purposes.
9. Data Security
Backup Ready uses reasonable administrative, technical, and organizational measures intended to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.
However, no website, internet transmission, computer system, or electronic storage system can be guaranteed to be completely secure.
10. Your Privacy Rights
Depending on your state of residence and whether an applicable privacy law applies to Backup Ready, you may have rights that include the ability to:
Confirm whether we process personal information about you
Access certain personal information
Correct inaccurate personal information
Request deletion of certain personal information
Obtain a portable copy of certain personal information
Opt out of certain sales of personal information
Opt out of certain sharing or targeted advertising
Limit certain uses of sensitive personal information
Appeal certain decisions concerning a privacy request
To submit a privacy request, email:
Please identify the privacy right you wish to exercise and provide enough information for us to reasonably identify your records.
We may need to verify your identity before completing certain requests.
If applicable law gives you a right to appeal our response to a privacy request, you may submit an appeal by replying to our response or emailing info@backupreadyarizona.com with the subject line:
Privacy Request Appeal
We will not discriminate against you for exercising a privacy right provided by applicable law.
Arizona Residents
Backup Ready will comply with applicable Arizona privacy, consumer-protection, and data-security laws.
Arizona law includes requirements concerning the protection and notification of certain personal information in the event of a qualifying data-security breach. If Backup Ready experiences a security incident involving personal information, we will investigate and provide any notices required by applicable Arizona law.
Arizona residents may contact Backup Ready with questions or requests concerning their personal information at:
That is accurate without inventing rights that Arizona does not currently provide.
12. California Residents
California residents may have additional rights under the California Consumer Privacy Act (“CCPA”) if Backup Ready is subject to that law.
These rights may include the right to know, access, correct, or delete certain personal information and the right to opt out of certain sales or sharing of personal information.
Because Backup Ready may receive compensation for leads or referrals, certain transfers of personal information to participating professionals may potentially constitute a sale or sharing under California law depending on the circumstances.
California residents may submit an applicable opt-out request by emailing:
Subject:
Do Not Sell or Share My Personal Information
If Backup Ready becomes subject to additional CCPA notice or opt-out requirements, we will provide any additional notices and consumer-choice mechanisms required by law.
13. Texas Residents
Texas residents may have privacy rights under the Texas Data Privacy and Security Act if the law applies to Backup Ready.
Applicable rights may include access, correction, deletion, portability, and the ability to opt out of certain sales of personal information or targeted advertising.
Texas residents may submit privacy requests to:
14. Florida Residents
Florida residents may have privacy rights under applicable Florida privacy law if that law applies to Backup Ready.
Applicable rights may include access, correction, deletion, portability, and the ability to opt out of certain sales of personal information or targeted advertising.
Florida residents may submit privacy requests to:
15. Children's Privacy
Backup Ready is designed for adults seeking information concerning home backup power.
Our services are not directed to children, and we do not knowingly collect personal information from children under 13.
If we learn that we have collected personal information from a child under 13 without legally required authorization, we will take reasonable steps to delete it.
16. Third-Party Websites
Our website may contain links to websites operated by independent third parties.
Backup Ready does not control and is not responsible for the privacy, security, content, products, services, or business practices of third-party websites.
We encourage you to review the privacy policies of third-party websites before providing personal information.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in:
Our services
Our referral practices
Technology
Business operations
Privacy laws or regulations
When we materially revise this Privacy Policy, we will update the “Last Updated” date shown at the top.
18. Contact Us
If you have questions about this Privacy Policy, would like to exercise a privacy right, or would like to opt out of certain transfers of personal information, contact:
Backup Ready
Email: info@backupreadyarizona.com
For opt-out requests, use the subject line:
Do Not Sell or Share My Personal Information
Backup Ready is an independent informational and referral service. Backup Ready may receive compensation from local professionals for leads or referrals. Backup Ready does not manufacture, sell, or install home backup power equipment and does not endorse any specific manufacturer or brand.